Journal of
Engineering Management and Competitiveness
(JEMC)

Impresum

CORRELATION BETWEEN MARKETING STRATEGY, PRODUCT QUALITY AND PROMOTION ON THE MOBILE DEVICES MARKET IN SERBIA
Mihalj BAKATOR, Nikola PETROVIĆ

Abstract: This paper examines the correlation between promotion as a marketing mix instrument, product quality and marketing strategy on the mobile devices market. The research paper consists of four sections. Each section determines the key factors of the main subject's elements. The research makes analysis of the influence of promotional activities on consumer behavior. It was conducted via survey questions. The questions referred to mobile device brands, user satisfactory rates and other parameters in the Republic of Serbia. The aim was to define the impact of promotional activities on consumer choice when purchasing a mobile device. In addition, the product quality and marketing strategies of top mobile device brands are also taken into consideration. Observational statements are made based on statistical evidence from the completed research surveys.

HRM IN PRIVATE AND PUBLIC ORGANIZATIONS IN SERBIA
Nemanja BERBER, Agneš SLAVIĆ

Abstract: Human resource management (HRM) is a management concept which obtains many practices and activities. Although there is a substantial literature on HRM in the private sector, the practice of HRM in the public sector is still scarce. In the private sector, HRM is found as a factor for gaining competitive advantage, especially if HR practices are implemented in the way of high-performing working practice (HPWP). In the public sector, HRM is seen as paternalistic management, with the standardization of employment practices, collective bargaining and working practices that emphasize equal opportunities for employees. The goal of this research is to explore the characteristics and differences between HRM practice in organizations from the private and public sector. The subject of the research is HRM practice (staffing, training and development, compensation and benefits, and industrial relation and communication) in the private and public organizations in the Republic of Serbia. The methodology of the paper includes exploration of the available literature on the theme and statistical analysis of the differences between HR practices in organizations from the private and public sector. The research is based on the HR data gathered in the second CRANET research round in Serbia, performed in 2015.

THE IMPACT ANALYSIS OF DRINA REGATTA MANGEMENT ON THE SERBIAN REGIONAL DEVELOPMENT
Marija NAJDIĆ,Tamara LUKIĆ

Abstract: The purpose of this analysis is the indication of proper management in organization of a tourism event in the open space which requires detailed planning and strong coordination of all participants. This paper presents the tourism offer of Western Serbia, with special emphasis on Drina regatta race, a sports manifestation which has been organizing in the passed 24 years. The authors gave a review of the relevant official reports from Ljubovija Tourism Organization, along with complementary SWOT analysis of the environment given in the Strategy for local sustainable development of Ljubovija Municipality for 2013-2022. The authors also pointed out the importance of constant improvement of the tourism offer and complementary services that management team must coordinate and overview. Special attention was given in the determination of budget funds and their allocation in the organization of one of the biggest regatta in the Balkans. By bringing up the quality of services at higher level with the inclusion of rescue services and pointing out the importance of preserving the nature, local management succeeded in exceeding expectations of guests and local residents. Proper management resulted in increased number of guests who use registered accommodation facilities in the Municipality of Ljubovija for the observed years.

THE COMPETITIVENESS OF SMALL AND MEDIUM SIZED ENTERPRISES OF STONE INDUSTRY
Tayebeh NIKRAFTAR

Abstract: This study aims to examine the antecedents of stone firms competitiveness based on Porter’s model. Questionnaire data collected from 200 senior stone firms’ members in Iran. The results show that all aspects of porter model have positive effects on competitiveness. Also, factor conditions contributed significantly to enterprises competitiveness and are the most important predictor among all other of the antecedents of competitiveness. Because the data is limited to stone industry, future studies need to validate these results in other industries. The findings of this study suggest that, to increase competitiveness ability, the stone firms should invest in developing and enhancing factor conditions. The value of this paper lies in its contribution to understanding better the predictors of competitiveness. Particularly, the paper adds to the existing literature by showing that the key success factors for competitiveness are factor and demand conditions. People who want to work for the industry should promote the factor and demand conditions. It is better that they work in the areas which have enough demand and factor conditions

EXAMINING THE EFFECT OF TRAINING STRATEGIES ON EMPLOYEES’ PERFORMANCE IN THE LIBYAN CONSTRUCTION INDUSTRY
Abdelnaser OMRAN

Abstract: Training is described as a structured intervention that is aimed at enhancing and improving key elements vital in individual performance. In other words, training and development consist of set of strategies, policies, lessons, tools and procedures designed to enhance the members or the employees at the organization. This study examined the effect of training strategies on the employees’ performance in the Libyan construction companies. The population of this study consisted of the employees who worked in the construction companies in the eastern and central parts of Libya. A substantial literature review was done to obtain the information on training strategies and the development of human resources. A total of 400 designed structured questionnaires were distributed randomly to employees such as managers, heads of departments, technicians and workers in the selected companies. Of these, 243 questionnaires were duly completed and returned, yielding a response rate of 60.8%. As results, it was found that the perception level towards training strategies was high (mean=3.34, sd=0.62). The results showed that there were significant relationships between all dimensions of training strategies and objective achievement. Training from the point of view of the trainers was found to have strong relationship with objective achievement (r=0.620, p<0.01), followed by administrative and supervisory services (r=0.589, p<0.01), curricula of training program (r=0.529, p<0.01) and trainers (r=0.418, p<0.01). There were also significant relationships between motivation and desire to change with training objective achievement.

ANALYSIS OF THE PROCESS RELATED TO THE OPERATIONS MANAGEMENT OF THE RAIL TRACTION VEHICLES IN JSC “SERBIAN RAILWAYS”
Vojislav VUKADINOVIĆ, Cariša BEŠIĆ, Snežana BEŠIĆ

Abstract: In the study, issues related to the operations management in railway were elaborated, with special emphasis on the operations management of rail vehicles and main parameters in its activities and in the railway functioning. The analysis of the current status, operation and functioning of the Serbian Railways was also provided, with a special focus on the study of the technical condition regarding exploitation, reliability, and availability of traction vehicles operation which is always actual and particularly important for ensuring the regular and safe functioning of train traffic in all railways in the world as well as in the railway of Serbia. The issue related to the exploitation reliability and availability regarding traction vehicles operation is also being analyzed which is reflected in development of the concept and creation of the methodology for assessment of the technical condition and indicators for determining the level of exploitation reliability, availability of the traction vehicle operation as well as functioning of train traffic and the models related to the operations management of rail traction vehicles.

THE ANALYSIS OF MARKETING CONCEPT IMPLEMENTATION IN DOMESTIC ENTERPRISES
Dejan ĐORĐEVIĆ, Dragan ĆOĆKALO, Srđan BOGETIĆ

Abstract: Global markets and modern business conditions require from enterprises to change their business philosophy and ways of behaviour in their business practice. Nowadays, in IT society, knowledge has become the basic resource. Marketing enables knowledge management by making possibilities for increasing knowledge productivity of other business functions in enterprises. Relationship marketing signifies a considerable advance in marketing approach, going from thinking exclusively about competition and conflict categories towards the categories of collaboration and interdependence. Domestic enterprises are facing problems with achieving competitive abilities on global markets and one of significant causes of this phenomenon is inappropriate implementation of marketing concept and modern methods and techniques of marketing management. This paper presents current global trends in theory and practice of marketing and marketing management along with critical analysis and recommendations for improving marketing practice in domestic enterprises.

SIX SIGMA AND SIX SIGMA SYSTEM IN THE FUNCTION OF QUALITY AND PROFITS INCREASE
Branko POPOVIĆ, Ljiljana Z. MILETIĆ

Abstract: Quality is the degree to which a set of permanent characteristics fulfills default, set, contracted or planned requirements for the result of the process (semi-finished product, product, documentation, services). There is a widespread belief in America that the quality is always determined by the user, not the supplier, because the quality is important not only because of the cost but because there is a completely different approach to maintaining the quality of the process. In Serbia, the applicable ISO 9000 family of standards which demonstrates the ability of suppliers, allows only stabilization of the current level of quality but not its increase that can be achieved only through better design and application of new materials and technologies. Application of Six Sigma is a different approach, which actually increases the level of quality and organization´s profit; using modern computer technology it also allows the reduction of defects in the process, until the defects of 3.4 per million are realized as the results of the process. Since in Serbia, it is difficult to achieve, the authors have developed a special system of Six Sigma System, which allows realisation of a number of projects for reduction of possible costs, shortening time rational, radical elimination of losses, significante increase of the quality of the process and increase of organizations´ profit.

CORRECTION: ICT AS PREREQUISITE FOR ECONOMIC GROWTH AND COMPETITIVENESS - CASE STUDY PRINT MEDIA INDUSTRY (VOL. 5, NO. 1, 2015, PP. 21-28)
Marijana VIDAS-BUBANJA, Iva BUBANJA

Abstract: In this note, we correct missing citations/auto-citations of our earlier paper “ICT as Prerequisite for Economic Growth and Competitiveness - Case Study Print Media Industry” published in Journal of Engineering Management and Competitiveness (JEMC), 5(1), 21-28, 2015. In order to enable easier way to find sources used in paper, the original citations are supplemented by corresponding web addresses.

Impresum

THE ANALYSIS OF DIRECTIONS FOR IMPROVEMENT OF COMPETITIVENESS IN DOMESTIC HOTEL ENTERPRISES – STUDENTS ATTITUDES
Dejan ĐORĐEVIĆ, Srđan BOGETIĆ, Dragan ĆOĆKALO, Nemanja LEKIĆ

COMPARATIVE ANALYSIS OF THE INFLUENCE ON CONSUMERS VIA MOBILE PHONES AND COMPUTERS
Milica JEVREMOVIĆ, Velimir ŠTAVLJANIN, Živorad VASIĆ, Milomir STANKOVIĆ

ORGANIZATIONAL CULTURE AND ORGANIZATIONAL COMMITMENT: SERBIAN CASE
Siniša MITIĆ, Jelena VUKONJANSKI, Edit TEREK, Bojana Gligorović, Katarina ZORIĆ

COMPARATIVE ANALYSIS OF EXPORT CAPABILITIES OF THE METALWORKING INDUSTRY IN ZLATIBOR REGION AND THE REST OF SERBIA
Vesna K. SPASOJEVIĆ BRKIĆ, Zorica A. VELJKOVIĆ, Tamara GOLUBOVIĆ, Aleksandar Đ. BRKIĆ, Sonja JOSIPOVIĆ

THE IMPACT OF THE NUMBER OF RETAIL OUTLETS ON THE MARKET SHARE OF CONSUMER GOODS' RETAIL BRANDS
Marko VLAHOVIĆ, Mila KAVALIĆ, Slađana BORIĆ, Sanja STANISAVLJEV, Nikola ĆURČIĆ

APPLICATION OF MULTI CRITERIA DECISION MAKING TO URBAN PLANNING - A REVIEW
Ali Reza AFSHARI, Mahdi VATANPARAST, Dragan ĆOĆKALO

THE ANALYSIS OF PUBLIC RELATIONS ROLE IN IMPROVING CORPORATE SOCIAL RESPONSIBILITY
Ružica ĐERVIDA-LEKANIĆ, Cariša BEŠIĆ, Doloris BEŠIĆ-VUKAŠINOVIĆ, Snežana BEŠIĆ

Appendix:

List of Reviewer

JEMC Template